When auditing the ecommerce's website, I began by understanding the primary customer and their journey, focusing on how they interact with the site from discovery to purchase. I examined key usability factors across several webpages, including the information architecture, ensuring that the navigation was intuitive and user-friendly. Throughout the process, I identified potential technical constraints the business owner might face when implementing changes, such as limited development resources or platform restrictions. These considerations were factored into my recommendations, particularly when assessing the landing page and other critical pages, to ensure that any improvements could be realistically achieved within these limitations.