I developed a comprehensive branding and visual strategy that reflects B2B (Bek 2 Bek) Coffee Club identity as a fast-paced, and highlighting the consistency of each coffee pour that fuels busy professional workers day.

 

This will include defining the brand's tone of voice, creating a cohesive visual identity with colour palettes, typography, logo design, and a few mockups and ensuring all elements consistently communicate the cafe's mission of providing high-quality coffee with efficiency and warmth in an urban setting.